Whether you are hiring an e-commerce manager to grow your business or want to manage your store by yourself, this guide will help you explore what this role really demands and how to pull it off. You may want to hire an e-commerce manager or apply for this role in which case this role guides you on what qualities to look for.
What are the roles of an e-commerce manager?
Website designing and development - Overseeing the development, conceptualizing and designing of the website.
Looking over sales - Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
Optimizing website performance - Develop and implement an eCommerce strategy in order to improve website performance. Work with developers to improve website speed.
Traffic Acquisition - Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition. Monitor web analytics and internal data sources
Being a Master-planner - Design and Execute Roadmaps and developing schedules and timescales. Incorporate Best Practices. Allocate budget Effectively.
Quality Supervising - Quality Control and Assurance also lie in an e-commerce manager’s portfolio. Supervise all activities and product development while working closely with web development and technical teams
Now that we have talked about what roles an ecommerce manager plays, let’s talk about -
What it really takes to pull off this role successfully?
An E-commerce manager must be passionate about a flawless customer experience. This comes without a question that the most important aspect of managing any business is having the passion to see it grow and have an impact. Unlike physical store owners, eCommerce store owners cannot directly interact with their customers. They can’t physically guide and assist you along the way as you’re shopping. They have to focus on delivering the best customer service experience possible through their website and other online channels. In other words, the quality and passion have to shine through in every part of the shopping experience. Here are some important features of an ecommerce website:
- A beautiful and user-friendly website
- An easy and secure checkout system
- A return policy with no hassle
- Useful follow-up emails that people want to read
- Responsive customer service emails and calls
and much more…
When you can’t showcase your passion face-to-face, showcase it in every aspect of your online business so your customers do notice. Every successful eCommerce store owner does this and they want to share that passion not only through their online store but also through their stories that they tell. Which brings me to the next habit.
Moving forward let’s talk about how you can identify an e-ecommerce manager if you are hiring one-
A storyteller -
Look for a master storyteller or at least someone who knows how stories play a powerful role in establishing online brand presence.
Obsessed with metrics -
Measuring, assessing and taking action to improve ROI is what keeps a business afloat and growing. There’s no alternative when you are in a highly competitive market. An ecommerce manager must understand this and continually work together with the team to get better results.
Doesn’t shy away from experimenting -
Only from a 100 average or bad ideas comes a great idea that can change the landscape of your business. An ecommerce manager must be able to take calculated risks and experiment with new creative ideas now and then.
Seeks feedback and creates value for customers -
With great power comes great responsibilities. Without being humble about one’s own work and trying consistently to create value for the customers, a manager can’t succeed.
The main focus for an ecommerce manager is conversion. Conversion is attracting visitors by using campaigns, effective SEO and attractive content that can convert them into leads or sales. Ecommerce sales are very prominent in today’s market and have taken over the high street as the preferred method of purchasing items. This year has seen ecommerce retail account for 15.6 percent of all retail sales revenue and shows no sign of slowing down. If you yourself are an ecommerce manager or trying to find one, these are the qualities you should look for.