Are you starting a new e-commerce business? Or maybe you are searching for ways to grow your online store. Whichever maybe the case, you are at the right place. One of the most important aspects of an e-commerce website is the way products are presented and whether the site visitors can comprehend them quickly or not. It’s a no-brainer that good product images are a must if you want good sales from your store. Now of course, you might get your hands on stock images or maybe some good photos from your supplier, but these don’t help your on-site SEO at all. Photos that you click on your own that exist only on your website go a long way in improving the credibility of your shop.
So, want to learn how to make your photos look like professional product images? Welcome aboard! We give you easy yet effective tips and tricks on how you can quickly photograph beautiful product images with the help of just your smartphone, without expensive or complicated equipment.
1. Be creative with the composition
How you take product images affects how your customers perceive your e-commerce brand. So try different angles, unleash your inner creativity and try to capture the important details about your product that can be crucial from the point of view of sales.
Showing a product from different angles also gives a more realistic impression of what it looks like in reality. Be creative with the product setup and use whatever necessary accessories are required to lift the product. For example, if you sell vases or pots, why not show how the customer can decorate them in their home?
Product images are what replace the customer's ability to feel the product. It is not always enough with just a few images that just display the product, the more photos you have the better.
2. Finding the right light source
You do not need professional studio lights to take product photos. The cheapest way to get nice, and evenly distributed light is by using natural light to your advantage. Place the product as close to a window as possible and adjust the angle depending on how you want the shadows to be. Make sure that the sun does not shine straight in, but rather filter through a transparent window, this helps you avoid highly contrasting shadows.
Important tip! Reflectors are used to direct the right amount of light to the subject of photography and are relatively cheap to buy. But you can also make your own by sticking aluminum foil over a thick piece of cardboard with the shiny surface outward. It will reflect the light that comes in and remove most of the shadows.
3. Pleasing and relevant background
A solid background works best for most products. It allows your product to be in the limelight and removes any distractions. Use a tablecloth or a sheet of paper that for example, stands on a table and leans against the wall. For best results, place the product on one end of the paper and bend the paper against the wall behind the product. It does not matter if the paper does not reach the edges. You can easily remove it afterwards. Just make sure the paper fills the entire background behind the product itself. Be creative and try your hand at it.
You can also display your products in their environment. For fashion, it can be a model. For cooking equipment, you could take photos in the kitchen. Camping equipment looks good outdoors. Make sure the background works for the product and your target audience. Avoid distractions and let the background put the product in focus.
4. Editing photos
Once you have taken the photos, it is time to edit them. This is easy and several tools do not require much prior knowledge. Adobe Photoshop, Pixlr, Canva or Gimp are easy to use. If you want to quickly edit your product image, there are two things you can do:
- Increase the light
- Increase the contrast
Be careful not to over-edit and keep in mind that the image should feel as natural as possible. The purpose is for the customer to get as good a picture of the product as possible.
Do you need a specific size of product image? When you edit, you can also take the opportunity to crop the image so that it fits well in your online store.
Tip! When you take the picture with your mobile phone, you can also edit the picture directly via an app or the editing tool. Here are some Apps you can use:
- Photoshop Express
Hope you liked this short guide. If you have any doubts or queries, just drop us a message! We believe it should be easy to sell online and quickly gain access to a global market. Until next time!